How to Create the Perfect Listing for Etsy

This year more than most has seen the growth in popularity and the evolution of the side-hustle. Wherever you are in the world, the lockdown has been a killer. But the one thing this has meant is that people have had plenty of time to think about their creative endeavours. Many folks are putting their extra free time to great use to create beautiful crafts and interesting products, with younger generations seeing a side business as a viable means to express creativity and earn some extra money along the way. But something people always struggle with is how to gain traction on their products once they start creating stock and want to start trading. One great way to sell your stock is through the online marketplace ETSY.

ETSY is famous the world over for being the best place for buyers and sellers of unique crafts, curious goodies and creative products. Founded in 2005 as the internet began to flourish, ETSY is now home to over 60 million items on its marketplace and is the one-stop-shop for creative minds who are looking to grow their business. ETSY is the place you want to be if you’re looking to start a side-hustle.

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What is Etsy? →

Creating a Store

Creating a Etsy store? 

Listing

Creating the Perfect Product listing 

So, What is ETSY?

Put simply, ETSY is an online marketplace where sellers can list their homemade and small business products for customers to find. Whilst the ETSY marketplace is perfect for sellers, the great thing is that it’s a popular forum for buyers too. And with the growing popularity of ‘support small, support local’ since the pandemic started, more customers are flocking to the platform than ever – ETSY’s valuation has gone up 300% during 2020 alone. And for people new to the business, this level of growth can only be a plus point when finding ways to sell your own items.

In order to help out potential sellers and curious newcomers alike, we’ve put together a guide to setting up and selling on ETSY. The following will work as a guide to accessing millions of buyers every month. Pay close attention!

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TIPSpend time working on your shop name, product name and product info before you start this process. It will make this so much easier when you come to set up your shop. These processes are a little tiresome, so be sure to give yourself the best chance of setting up your store exactly how you want it.

Creating a Store on ETSY

Create an Account

Creating an account on ETSY is easy and free. The process includes the usual information input such as name, email address and password. Do this by clicking ‘sign in – register’ at the top right of the ETSY homepage. After you’ve filled out the form, you’ll need to verify your account. Do this by clicking the link in the email confirmation you receive from ETSY.

Opening Your Shop

You’re well on your way! Once you’ve logged in using the information from stage 1, click ‘open an ETSY shop/shop manager’ in the top right corner. This will bring you to another page. On this page, you will need to input a series of information in five simple steps. These five steps are:

  1. Shop preferences
  2. Name your shop
  3. Stock your shop
  4. How you’ll get paid
  5. Set up billing
These stages will require you to input certain business information. It is a simple setup process but requires concentration.

Creating the Perfect Product Listing

Creating the perfect product listing is what is going to help you sell, sell, sell. Luckily, we’ve brought together some of the best pro tips to help you do this and get your business off to the flying start you deserve.

Your pictures are your shop window

The first image you post of your product is absolutely KEY. This first image is what is going to show on product searches when customers are looking at your particular market. You only get one moment to create a first impression, and in an online marketplace featuring millions of products, you must get this right. Create an attractive, professional image that still looks clear as a thumbnail. You want to show your product in good light and clear. If you can use a professional camera, do so. But nowadays, smartphone cameras are still pretty good. Remember, if customers can’t see your product on their search, they won’t stop and buy.

Use Keywords to your Advantage

The term ‘keyword’ refers to a popular, frequently searched word. Using keywords within your product title can help you appear where customers are searching. But first, you have to know which keywords are popular.

You can find this out for yourself by doing some basic research. Typing in a word or two about your product in the search bar on ETSY.com – for example ‘children’s…’- will produce a dropdown box that auto-populates with popular searches relating to that word. With the above, you may get ‘children’s crafts’ or ‘children’s clothes’. The idea here is to load your product title with the most popular keywords within your category. This way, when customers search for these words, your product will show up.

Use Keywords to your Advantage

The term ‘keyword’ refers to a popular, frequently searched word. Using keywords within your product title can help you appear where customers are searching. But first, you have to know which keywords are popular.

You can find this out for yourself by doing some basic research. Typing in a word or two about your product in the search bar on ETSY.com – for example ‘children’s…’- will produce a dropdown box that auto-populates with popular searches relating to that word. With the above, you may get ‘children’s crafts’ or ‘children’s clothes’. The idea here is to load your product title with the most popular keywords within your category. This way, when customers search for these words, your product will show up.

Produce Good Product Copy

Producing good copy about your product within your item description will draw people towards buying your product. While the picture will attract them, the copy will entice them to purchase. You need to provide a paragraph that describes the product, the material and more, as well as offering information on sizes, cleaning instructions (where appropriate) and more. But do remember that everyone else is doing this. So try and be as creative as possible. You need to stand out from the crowd. 

Vary your Titles between Products

If your store is listing multiple products, be sure to vary their titles. Sure, you may want to dominate a particular niche, but the plan should be to bring people to your store and to get them to stay there. They might come to view one product but find something else that takes their fancy while browsing. And that goes for all of your products. If they’re good, people will want more. So throw your net far and wide and vary your product title keywords between listings.

"The Brownie co. | White Chocolate Triple Chocolate Rocky Road Chocolate Orange Blondie Vegan Brownies | Postal Gifts"

Pricing and Offers

Set a fair price for your product. It is worth researching competitors’ prices and being aware of what they’re doing when offering discounts. You may be selling a bracelet for £35, but if another business is selling a similar product for £28 then customers are going to move towards the cheaper product. Pricing should be a key part of your selling strategy. Make sure you’re making a fair profit, but remember that selling more for less is better than selling less for a little more.

Another strategy is to utilize offers and discounts. Around key periods of the year – Christmas, changing seasons, etc – be sure to offer a discount on your products or lower/free shipping. This tactic should be used sparingly but used well. You’re not operating a discount store, but offers at popular times of the year could bring in loyal customers.

 

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We hope we’ve given you some food for thought about how to set up an ETSY store and how to create the perfect listing. It is a combination of everything we’ve mentioned above that will make your listing stand out. Good luck in the wide world of ETSY!