eBay can be a great platform for either expanding your eCommerce business or kickstarting your business altogether. When you optimise your product listings correctly and understand how eBay works; you can see some great sales. Whether you’re a beginner, or simply want to improve the way you use eBay, we have put together an expert guide on how to create the perfect eBay listing.

Creating an eBay Listing

First things first, you need to create a new listing for your product on eBay. You can get started here. Simply click ‘List an item’ to start listing your item.

How to Start

Firstly, you need to know how to create a successful product listing. When it comes to listing your item, begin by describing exactly what it is you’re selling, the clearer you make this the better. You are able to then add photos of the item and select things such as the brand, as well as any other physical details about the product. You should then also choose whether you want to use the buy it now function offering the item at a fixed price, or whether you want to use the auction option so people can bid on the item. Lastly, you need to select which shipping options will be available to the buyer, create a returns policy and select how you would prefer to be paid.

eBay also recommends that you get to know their rules for sellers as well as their policies on prohibited and restricted items so you’re fully aware of what is and isn’t allowed when listing a product and completing a sale using their platform. 

What to Include in your eBay Product Listing

It’s important that you include all of the relevant information about the product you’re selling in your listing, however, you should also aim to keep the listing simple to avoid overcomplicating things. 

Below you can find our 5 tips for what you should be including in your eBay listing.

1. Be Clear

Firstly, you should make it as clear as possible to your potential customer exactly what the product is. This should be done by showing all relevant sections so the information is easy to read and digest. For example, include your product details in one section, then your images in another section, and finally; your terms in a separate section too.

3. Invest in an Inventory Management Software

If you’re selling a high number of products and are also selling across multiple international eBay sites, then this is bound to become much more time-consuming for you as a business, making it difficult to manage everything. Investing in an eBay inventory management software is a great way to edit, control and update all of your product listings from one central system. It can also allow you to cut costs and makes your eBay business process a lot more simple and straightforward.

2. Keep Images at the Top of Your Listing

Often, sellers tend to dot their product images throughout their listing in order to break it up, however this isn’t actually recommended. It is much more effective to have your image clearly visible and positioned at the top of your listing as many buyers’ decisions are based mainly off your images, making it a main selling point. We recommend displaying all of your product imagery in one gallery section at the top of the listing page. This enables any potential buyers to easily scan and slick through the images in one place, before going on to read your product description.

4. Use Clear and Large Images

As previously stated, high-quality product images are key in order to gain the most attention from potential buyers and can help you achieve maximum sales. You should make sure your images are clear, high quality and taken in good lighting. Don’t upload any dark or blurry images, and it’s also important that you refrain from using images that are too small. If a buyer is unable to view your images, they will simply look elsewhere to purchase the product, which is exactly what you want to avoid happening!

5. Promote your Brand

eBay doesn’t just give you the opportunity to sell a product, it also allows you to promote and enhance your brand through the platform. A great way to do this is to take advantage of the promoted listing tool. Promoted listings are available to top rated and above standard sellers that have reached a good standing with their recent sales activities. If you fall into either of these categories, then you can use promoted listings in order to achieve greater exposure across the products you’re selling. It works by positioning your product listing in front of more buyers, and you’re only charged for your ad if it actually works and helps your item to sell, making it a great and worthy marketing method to invest in!

eBay Listing Fees

eBay charges a ‘selling fee’ for you to list your products on their website. There are two types of fees; Insertion Fees & FInal Value Fees. The amount you’ll be charged depends on the price of the item listed, the format and category you choose, any optional listing upgrades you choose to add, as well as your seller conduct and performance.

Insertion Fees

Insertion fees are charged when you create a new listing on eBay. Each month, eBay will give you up to 200 zero insertion fee listings, or more if you have set-up an eBay Store. You can find out below how many zero insertion fee listings you’ll have based on your account.

eBay Store Package Zero Insertion Fee Listings per Month
Standard Fees (No eBay Store Package) If you don’t have an eBay store set-up, you’ll be given 200 free zero insertion fee listings per month.
Starter Store Package If you have a starter store package, you’ll receive 250 free zero insertion fee listings per month.
Basic Store Package If you have a basic store package, you’ll be given up to 350 fixed price listings and up to 250 auction-style listings.

Managed payment sellers also get an additional 10,000 fixed price listings in select categories.
Premium Store Package If you’ve got a premium store package, you’ll receive up to 1000 fixed price listings and up to 500 auction style listings.

Managed payment sellers also get an additional 50,000 fixed price listings in select categories.
Anchor Store Package If you’re using an anchor store package, you'll receive up to 10,000 fixed price listings and up to 1000 auction style listings.

Managed payment sellers also get an additional 75,000 fixed price listings in select categories.
Enterprise Store Package If you’re using an anchor store package, you'll receive up to 10,000 fixed price listings and up to 1000 auction style listings.

Managed payment sellers also get an additional 100,000 fixed price listings in select categories.

Select Categories Include; Sports Memorabilia, Cards & Fan Shop > Sports Trading Cards | Toys & Hobbies > Collectible Card Games | Collectibles | Music | Books | DVDs & Movies | Video Games & Consoles > Video Games | Stamps | Crafts | Home & Garden > Greeting Cards & Party Supply > Party Supplies

Once you have used your zero insertion fee listings allowance, insertion fees are;

  • Non-Refundable
  • Charged per Listing and Category (If you list in multiple categories, you’ll pay multiple insertion fees)
  • Charged for the Original Listing and every time you relist your item
  • Charged per duplicate auction-style listings for identical items, you can read more about duplicate listings policy here
  • Charged once per listing for listings with multiple items, find out more about listings with multiple items here.

Final Value Fees

Final value fees are charged when your items are actually sold on eBay. It’s calculated as a percentage of the total amount of your sale, which includes the price paid for the item as well as any shipping and handling charges. Sales tax is NOT included in the calculation.

Find out more about the types of selling fees on eBay here.

Taking Advantage of eBay Listing Templates

If you’re frequently selling items on eBay, you can simplify the process of creating your listings by taking advantage of eBay selling templates.

This means you no longer have to start from scratch every time you want to list a new item on eBay. It also means that buyers are given consistent information across all of your listings. Simply set-up a template, save it and use it for your other listings. You’re now able to have up to 20 different listing templates per product within Selling Manager Pro. Selling manager pro allows you to list an item in many different ways, from auction-style format to fixed price and more.

Create Templates in Seller Hub

To create a template within seller hub;

  1. Go to Listing templates in the Seller Hub and select Create new template.
  2. Name your template so you’ll remember the type of item it covers.
  3. Add in the rest of your listing details.
  4. Preview or Save the template.
You’re able to create up to 10 different templates within the seller hub.

To create a listing from your Template;

  1. Go to Listing templates in Seller Hub.
  2. Select Create listing from the Actions dropdown menu.
  3. Create your listing.
From the Actions dropdown you can also edit, delete, and copy your template.

Creating Templates in Selling Manager Pro

To create a new template in Selling Manager Pro;

  • From Inventory, select the name of a product.
  • In Listing Templates, select Create new. Use the business tool to enter the information you’d like in the template.
  • Select Save Only or Submit & Save, which lists the item at the same time as creating the template.

To create templates from active or pending listings;

  • From the Scheduled or Active view, select the listings you want to save as templates. You can save as many as 20 at once.
  • Select Save to Inventory.
  • Enter a product name and template name.
  • Select Product Folder if you want to save the template in a folder.
  • To save the template and create a product, select Save to Inventory. You’ll see the new product and template in Inventory view.

How to Promote eBay Listings

In order to get greater exposure for your listings you can take advantage of promoted listings. Promoted listings get your product listings in front of more people, and you’ll only be charged for the ad if it actually helps you sell your item.

You can promote your product listings using one of three tools; My eBay, Seller Hub or the Promoted Listings dashboard.

  • Select the Promote listing bubble under the listing title or select the Edit dropdown beside any listing with the Promote listing bubble, then select Promote listing.
  • Select Promote.
  • Set an ad rate.
  • Select an existing campaign or create a new one.
  • Select Promote.
  • Select the Actions dropdown menu beside the listing. 
  • Select Edit promoted listing.
  • Select Stop promoting. 
  • Select Edit promoted listing to save your changes.
  • Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
  • Select the Sell it faster dropdown above your listings, and then select Promoted Listings.
  • Use the suggested ad rate or select Advanced options to adjust ad rates or set a maximum ad rate.
  • Select an existing campaign or create a new one.
  • Select Promote.