Choosing which eCommerce platform is best suited to your business can be difficult. There are so many options, each with their own pros and cons. That’s why we want to help you decide which one fits you. Yes, if you have the right product, it will sell no matter where you put it up. However, to really maximise those sales, you need the right platform.
With that in mind, we’re going to focus on Shopify and what it can provide a small to medium-sized business, how to create listings and – importantly – how you can optimise those listings for more views and sales.
We have also produced two similar guides, one looking at how you can make the best eBay listing and the best ETSY listing. Be sure to check those out and if you find something that works for you, remember that our postage calculator can help you save money when your listings become a hit!
Benefits Of Using Shopify For Your Listings
The truth is that eCommerce platforms are so good at what they do in 2021, you don’t have to be too concerned with their negatives; they all do what they need to. Instead, focus on the positives and what each can provide you that suit your unique set of circumstances. In the case of Shopify, there are plenty.
- Easy to set up and use
We will focus on how to set up a listing later in this piece, but rest assured that it is a very streamlined process that makes it easy even for people that aren’t great with computers. Clear labels, direct instructions on what to include and plenty of examples to compare your listing with mean that you have everything you need.
- Visually appealing as an online store
- Great site loading speed
What good is a well-made listing if people click off it before it even loads? According to Google, 53% of mobile users will leave a page if it doesn’t load within three seconds. In part due to Shopify’s focus on mobile responsiveness, most pages will be loaded within this time frame – assuming the user’s internet connection is stable, of course.
- App integrations
Shopify isn’t just an app, but it has its own app store. Just like on your Android or Apple phone, you can download applications to improve how you use your Shopify account. From simplifying complex systems, automating repetitive processes or just making your listings look a little nicer, this is a fantastic asset.
How To Create A Product Listing On Shopify
Before you get to the fun part and listing your products, you need to set up a Shopify account. Fortunately, this can be done in around ten minutes. They even offer a free trial, so you can set your account up first without giving them any money and you can make sure it fits your needs.
- First, sign up for the free trial here by entering your email address. You will then be emailed a link to start.
- Follow that link and provide a store name which will also become your URL. We covered brand names in our Branding In Brief piece, if you need any help thinking of one that fits.
- Next, answer the questions provided about what you’re selling and what your current revenue is. The question about what your selling is important to get right, but don’t worry about getting the revenue question exact.
- Finally, fill in your address details – and then you’re good to go!
Normally we would explain to you how to create a listing, but in this case, Shopify have put together a really insightful video which we’ve included below. It takes you through each step and you can follow along yourself.
Making Your Product Page Standout
Unless you’re offering something truly unique, you’re going to have a lot of competitors vying for your customer’s money. With that in mind, you need to make sure your product listing is as enticing and informative as possible. With these tips, you can do just that.
Take inspiration where you can find it
If you’re early on in your Shopify career, or even if you have a few years under your belt, you can always learn from other shops and sellers.
Something as simple as how they write their descriptions, how they shoot their products or how they structure their category pages can inspire; always keep your eyes open for improvements you can make.
Offer free shipping
We’re wired to hate extra fees; a major factor in why people hate airlines. Even if it’s something important like delivery, if it isn’t part of the main cost, it can feel tacked on. That’s why you should always offer free shipping, even if you need to add the additional costs onto the base price. This is especially true if people selling items similar to yours don’t offer it.
Not everyone optimises for mobile - make sure you do!
While Shopify itself is built to run well on mobiles, it’s on you to make sure your products look as good as they can. There’s a huge market share that you could be missing out on if you don’t, as the figure below from Business Insider proves:
Bear in mind that the whole viewing format shifts depending on if you’re using a desktop or a phone. Consider something as basic as text; if you’re on a desktop, text can run on long because monitors are landscape and text goes from left to right.
However, if you’re on a phone that is typically used in portrait, then there isn’t as much horizontal space available. This means text will be truncated and what might look like only two lines on a desktop could look like eight on a phone. Always view your listing on your phone first to spot issues!
Channel your inner photographer
Before your product description or price, people will be noticing your products picture. First impressions are key and you need to make sure yours is positive, which is why we always stress the importance of a good photograph.
Hubspot covered some advice in this article which we strongly recommend reading, but before that, we’ll leave you with one vital tip: don’t take images of your product from Google unless absolutely necessary.
Make each listing unique
When we’re buying products, we want to think the shop has gone the extra mile to make that product as good as possible. If they’re copy and pasting all of their product descriptions, it doesn’t give that impression – it makes you think they’re skimping corners and saving time. It’s only a little thing, but these can easily build up and play a massive part in your brand’s perception.
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Remember, we don’t just write guides to help our readers make money. We also offer domestic and international shipping at almost 80% off compared to going to places like DHL and Parcelforce directly – while providing the same service. Simply use our postage calculator and see how much you can save!
Either way, we hope this guide has helped you with your Shopify future; whether it’s a side hustle to keep you busy or an empire you want to build.